Neo-formalism in fashion

Isabel Marant Fall winter 2024 Menswear

In fashion, a new formalism is overtaking the dominance of streetwear, with a return to relaxed soft tailoring, refined craftsmanship, and sensuous natural fabrics. This trend focuses on timeless elegance rather than fleeting hype, embracing flowing silhouettes, well-constructed garments, and materials like wool, linen, hemp and cotton that prioritise comfort and sustainability. Instead of synthetic fabrics and bold logos, the emphasis is on understated luxury, with clothing that feels as good as it looks, offering a more sophisticated and polished alternative to casual, logo-driven streetwear. This shift toward slow fashion sees consumers embracing artisanal and local brands over global mega-brands, favouring thoughtful craftsmanship and sustainability, which coincides with a broader deceleration in the luxury sector’s growth. Further reading:

https://www.gq-magazine.co.uk/article/grandad-menswear

https://www.gq.com/story/eclectic-grandpa-style