et in Arcadia, ego

Hermès rooftop garden 24 Faubourg Saint-Honoré © Quentin Bertoux

Both Chanel and Hermès explored a new luxury experience for their portfolio. The creation of luxury gardens signals a general mood that nature might play an increasing role in the communication of the brand. A sense of freedom and peace emanate from these places while their creation signals exclusiveness and financial prowess that only luxury buyers can afford.

https://magazine-acumen.com/en/mode/chanel-jardin-santal-2025/

https://www.livingetc.com/news/hermes-summer-terrace-garden-bond-street-london

https://www.instagram.com/p/DJpsTAGs8ji/